Certified Apartment Leasing Professional
Course begins February 22, 2022
Leasing professionals are the first people prospective residents meet, and often their only gauge of the property staff. This course is designed to teach these professionals skills to help them become top producers.
Certified Apartment Leasing Professional (CALP) includes:
Updated curriculum to include virtual leasing!
- Bringing in New Residents: Be Prepared
- Marketing & Maintaining Your Community
- Why Your Competition Matters
- Relevant Laws & How to Apply Them
- The Sales Process & Building Relationships
- Effectively Meeting the Needs fo Current Residents
- The Market Analysis
- Enhanced with FranklinCovey Insights on Demand video-based courses.
Programs may be taken as standalone seminars or in full to earn the industry designation.
Meet the Instuctors
|Virginia Cummings, CAM, CAPS is a Property Manager with Preston Communities, has been in the industry for 14 years, and received her NALP in 2010. She is extremely passionate about training and helping others grow to be the best version of themselves.|
|Dion Harris is currently a General Manager with Burkely Communities. He has been in the industry for over 10 years and has taught NALP now CALP for the past three years specializing in "Marketing and Maintaining your Residents." He loves teaching the next leaders in our industry and loves giving his students real life scenarios in class.|
|Lavonne Johnson, a seasoned Property Manager with 20 years experience, has served as an industry leader in many regions in the Triangle, Triad, and Charlotte areas, N.C. and in Charleston, S.C. She is an innovative professional whose passion is in mentoring, educating, and building capacity among leaders and emerging leaders dedicated to a career in Property Management. Lavonne is currently employed by Bridge Property Management, where she is the Property Manager.|
|Stephanie Loyd, CAM, CAS has been in the industry for over 14 years and has been an instructor for PTAA for several years. She has on-site experience coupled with corporate marketing, and sales experience. Stephanie loves being an instructor and sharing knowledge because she knows how important education is to the multifamily industry.|
|Brandon Mathis has worked locally in the multifamily housing industry for more than 25 years in onsite, corporate leadership, and supplier partner roles. He currently works as an Account Manager with Grace Hill and is pursuing his M. Ed. In Training and Development from North Carolina State University.|
|Paul Sidam, CAM is an Area Manager with Ginkgo Residential over seeing almost 900 units in Winston Salem. He has been in the industry for 12 years winning many awards for his successes. He specializes in destressed property turn arounds and has won the Property Turn Around Award with the PTAA in 2015. He also recently won the Cynthia Apple Community Manager of The Year for 2020. He has been training with the PTAA since 2018. His favorite part of the industry is taking something old and making it new again with property renovations. His other passion outside of the industry is his farm with his many goats!
|Ashley Vetter, CALP, CAM is responsible for initiating and managing sales and marketing strategies for Phillips Management Group. She has been in the industry for over ten years. She obtained her CALP in 2014, her CAM in 2016, and in her spare time, she volunteers on committees for PTAA and AANC. She has been a PTAA instructor for two years and enjoys helping others grow in the multifamily industry.|
CALP Candidates must have:
CALP Candidates must complete the following requirements to earn the CALP credential. Candidates must complete coursework and exam within 6 months of declaring candidacy.
- Minimum of 6 months of onsite leasing experience (this requirement may be met after completion of coursework,
- Market Survey and exam. During that period a candidate holds a Provisional CALP).
- Successful completion of seven modules (20 hours)
- Passing CALP exam
For more information review the CALP Skill Standards.
About the CALP Exam
Register for CALP
Next Course - 2022
Loebsack & Brownlee, PLLC Education Center located inside the PTAA office at 7015 Albert Pick Rd Ste D, Greensboro, NC 27409
- $509 Entire Course (PTAA Members)
- $1018 Entire Course (non-members)
You'll learn about:
- Using technology to generate traffic
- Monitoring and managing your community’s reputation
- Inspecting the leasing center, tour route, model units, and vacant apartments
- Shopping the competition while building relationships with competitors
- Compiling a comprehensive community resource tool
- Effective marketing plans
- Relationship sales process and evaluating personal sales performance
- Evaluating a prospect’s commitment level and overcoming objections
- Reviewing the next steps in the sales process with prospective residents
- Applying fair housing laws and communicating rental criteria
- Qualifying prospective residents according to rental policy
- Preparing and reviewing leases with new residents
- The move-in process
- Responding to resident issues and maintenance requests with appropriate follow-up
- Building relationships with residents and creating a sense of community
- Reporting incidents, maintaining documentation, and taking corrective action
- Maximizing revenue and operational efficiency
- Securing and processing lease renewals
Obtaining my NALP designation gave me the opportunity to solidify my professional commitment to the Multifamily Housing Industry. It was a ‘hands on’ learning experience that was not only informative and challenging, but fun and refreshing as well. Marissa Motta, NALP
This course will only be offered ONCE annually.