Director of Communications & Marketing

The Piedmont Triad Apartment Association is seeking a full time Director of Communications and Marketing:

Responsibilities:

• Manage communications content calendar.
• Ensure timely mass and targeted email communications to members.
• Content and community management across relevant social platforms: Facebook, LinkedIn, Instagram, Twitter, YouTube
• Keep website, blog and social media properties current by facilitating the posting of stories, photos, links in a timely manner.
• Design and create printed communications and advertising which promote PTAA’s offerings and express the PTAA graphic brand.
• Graphic design of all printed and digital assets touching the PTAA brand, including content such as daily posts, website features, etc
• Manage website content and design.
• Integrate web and social media strategy with all other PTAA initiatives.
• Maintain list of media contacts, write and publish press releases
• Manage media relationships with partnering Apartment Associations (AANC, NAA)
• Manage relationships with charitable organizations and oversee committees’ volunteering and fundraising efforts
• Manage relationships with other community partners and collaborate with marketing counterparts at these organizations for projects
• Design and execute marketing plans to communicate with and engage greater Triad community in PTAA’s service projects
• Point person on new member inquiries and general customer service for supplier partners
• Establish and maintain key relationships with members, partners, and vendors in the Triad area
• Oversee surveys of members and compiling of relevant data from surveys
• Maintain relationships with assigned PTAA committees by being involved and staffing meetings. 
• Develop strategies to regularly reach out to new or unengaged members to engage in PTAA activities and promote member retention
• Manage member relationships by attending association events and meetings.
• Oversee Annual Sponsorship program: recruiting and negotiating sponsorship contracts; ensuring all sponsorship benefits are executed and tracked for reporting.
• Contribute to event planning for association events.
• Coordinate photography at all PTAA events, as well as presentations, videography, live broadcast, or other AV as needed; photo and video editing
• Secure event sponsors and manage sponsor relationships throughout event process
• Oversee exhibitor relationships and communication/contracts for annual Trade Show.
• Administrative duties that include answering incoming member/public inquiries via telephone, website, and email.
• Contribute to maintenance of healthy email lists and member profile data in Association Management Software

To apply, send resume to mmckinney@piedmonttaa.org