Certified Apartment Leasing Professional
Contact staff for cALP schedule at the PTAA
Leasing professionals are the first people prospective residents meet, and often their only gauge of the property staff. This course is designed to teach these professionals skills to help them become top producers.
You'll learn about:
- Using technology to generate traffic
- Monitoring and managing your community’s reputation
- Inspecting the leasing center, tour route, model units, and vacant apartments
- Shopping the competition while building relationships with competitors
- Compiling a comprehensive community resource tool
- Effective marketing plans
- Relationship sales process and evaluating personal sales performance
- Evaluating a prospect’s commitment level and overcoming objections
- Reviewing the next steps in the sales process with prospective residents
- Applying fair housing laws and communicating rental criteria
- Qualifying prospective residents according to rental policy
- Preparing and reviewing leases with new residents
- The move-in process
- Responding to resident issues and maintenance requests with appropriate follow-up
- Building relationships with residents and creating a sense of community
- Reporting incidents, maintaining documentation, and taking corrective action
- Maximizing revenue and operational efficiency
- Securing and processing lease renewals
Certified Apartment Leasing Professional (CALP) includes:
Updated curriculum to include virtual leasing!
- Bringing in New Residents: Be Prepared
- Marketing & Maintaining Your Community
- Why Your Competition Matters
- Relevant Laws & How to Apply Them
- The Sales Process & Building Relationships
- Effectively Meeting the Needs fo Current Residents
- The Market Analysis
- Enhanced with FranklinCovey Insights on Demand video-based courses.
Programs may be taken as standalone seminars or in full to earn the industry designation.
CALP Candidates must have:
CALP Candidates must complete the following requirements to earn the CALP credential. Candidates must complete coursework and exam within 6 months of declaring candidacy.
- Minimum of 6 months of onsite leasing experience (this requirement may be met after completion of coursework,
- Market Survey and exam. During that period a candidate holds a Provisional CALP).
- Successful completion of seven modules (20 hours)
- Passing CALP exam
For more information review the CALP Skill Standards.
About the CALP Exam
Obtaining my CALP designation gave me the opportunity to solidify my professional commitment to the Multifamily Housing Industry. It was a ‘hands on’ learning experience that was not only informative and challenging, but fun and refreshing as well.
Marissa Motta, CALP