Leasing Whiplash! Operators Share Their Vision of the Future

Several mulitifamily operators, including Cindy Clare of Bell Partners, recently shared their insights with the NAtional Apartment Association about growth in the market and what leasing technology looks like post-pandemic.

From the article:

“You’re hearing a lot of noise about market rent increases and how much they’re going up,” says Cindy Clare, Chief Operating Officer for Bell Partners. “Keep in mind that some of that is a recovery from the drops from last year. But some of it is absolutely true market growth.”

Other takeaways from the article:

• Occupancy hasn't surged everywhere, and may be inflated in some instances with a high number of people occupying units but not paying rent - this varies by location and asset level
• Technology that was, in many case, already in the testing phase was expeditied when the pandemic hit, and leasing teams led the way in adopting the new technology.
• Although the skills they need have changed, leasing agents will continue to play a vital role in a hybrid future

You can read the complet article HERE.