Marketing Corner

Coming as a surprise to no one, speakers at the recent Multifamily Social Media Summit suggested that social media is playing an increasing role in apartment marketing - most certainly propelled by the pandemic and the pivot to virtual leasing.

Erica Bynum of Apartments.com shared some interesting best practices and pointers, including:

• Using a varied, multi-channel approach and understanding the audience being reached on each channel
• Brand consistency including colors, fonts, logos, as well as tone and voice
• Video continues to dominate across channels
• User-generated content and engaging residents and employees as micro-influencers

Read the full article in GlobeSt.com here