Marketing Corner

Posted By: Stephanie Beeman Blog,

Coming as a surprise to no one, speakers at the recent Multifamily Social Media Summit suggested that social media is playing an increasing role in apartment marketing - most certainly propelled by the pandemic and the pivot to virtual leasing.

Erica Bynum of shared some interesting best practices and pointers, including:

  • Using a varied, multi-channel approach and understanding the audience being reached on each channel
  • Brand consistency including colors, fonts, logos, as well as tone and voice
  • Video continues to dominate across channels
  • User-generated content and engaging residents and employees as micro-influencers

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