Piedmont Triad Apartment Association Partners with Members to Raise Half a Million Meals
Greensboro, NC, July 28, 2021- In any organization, giving back to the community is a fundamental part of that organization’s mission and vision. For the last 17 years, Piedmont Triad Apartment Association (PTAA) has chosen Second Harvest Food Bank of Northwest North Carolina as their focus for charitable giving.
Each year PTAA plans an annual food drive to help Second Harvest in the summer months, when the need is often greatest. In the Triad, more than half of all school aged children come from families that qualify for free or reduced priced meals at school. The need for donations becomes critical in the summer months when those children do not have regular access to nutritious meals at school. In the wake of the COVID pandemic, local pantries report a 50% increase in need for assistance. To address this ongoing need, the Piedmont Triad Apartment Association has pledged to raise at least 500,000 meals by the end of 2021.
PTAA will again partner with the Greensboro Grasshoppers, the Winston-Salem Dash, and WXII News to present two Fill the Stands with Cans baseball games on July 31 and August 14, respectively. PTAA volunteers and Second Harvest Food Bank will be at both games to collect donations from game attendees at the gates. In a new twist, the two teams are now playing in the same league, facing off against each other for the first time in the “Battle of I-40.” Each of the two Fill the Stands With Cans games is a matchup of the two local teams, alternating which is the home team. There is a friendly competition to see which home team can raise the most donations.
The annual Virtual Food Drive has become a key part of corporate giving for many of the management companies and supplier partners who are members of the Piedmont Triad Apartment Association. Second Harvest Food Bank estimates that they provide seven meals from each dollar raised. A match from an anonymous donor doubled the impact of donations made in May and June. By this measure, PTAA has raised almost 65% of their half-million meal goal so far this year.
Jon Lowder, Executive Director at PTAA, points out that the multifamily industry attracts people who care deeply about issues such as food insecurity. “Our members have always played an important role in providing for their residents' housing needs, but during COVID their role became absolutely critical at a time when many of their residents were not only living at home, but also working and educating their children at home,” he observes. “From that vantage point, they have had a front row seat to the challenges their residents are facing. To do that they have to care.”
Participating members collect nonperishable food items on site and promote a secure online donation portal through which financial donations can be made. Several members have organized fundraising events at their apartment communities to engage their residents and staff, resulting in thousands of pounds of food, as well as thousands of dollars, raised. A volunteer committee coordinates promoting the food drive to members and obtaining and delivering collection boxes for communities throughout the Triad, and also organizes the collections at the Fill the Stands With Cans events. The secure donation portal can be reached via PTAA’s website: https://www.piedmonttaa.org/food-drive
For more information contact Stephanie Beeman, Piedmont Triad Apartment Association at (336) 294-4428 or firstname.lastname@example.org
About Piedmont Triad Apartment Association: The Piedmont Triad Apartment Association (PTAA) is the leading multi-family housing organization serving the Piedmont Triad region. Originally organized by apartment owners and operators, today PTAA constituencies also include Supplier Partners, residents, and the community-at-large. It is an advocate for the industry in local, regional, and national legislative issues. PTAA provides leadership and resources to its members in order to create and operate apartment communities Triad residents can trust to meet their housing needs. In concert with AANC and NAA, its principal programs address industry standards and best practices in providing continuing education and professional development. PTAA brings its constituencies together to improve apartment living in the Triad. To learn more about the food drive or donate online, visit https://www.piedmonttaa.org/food-drive
About Second Harvest Food Bank of Northwest NC: Second Harvest Food Bank of Northwest NC is the leading organization addressing hunger across an 18- county service area, with a dual mission to provide healthy food to meet immediate needs for food assistance and engage our communities in eliminating hunger and its root causes. Second Harvest Food Bank is a central resource for food, grants, nutrition programming and other services for more than 450 frontline partners, supporting strong local responses to hunger and leading effective advocacy and community collaboration to address the roots causes of persistent hunger. As the Feeding America affiliate for an 18-county service region, Second Harvest leverages the resources of a nationwide network to serve Northwest North Carolina and strengthen local impact. To learn more, visit www.hungernwnc.org