Trend Watch: How WFH is Shifting Renter Behavior
According to GlobeSt.com, panelists at NHMC's 2022 Apartment Strategies Conference could point out a variety of ways that renter behavior is transforming, with work-from-home renters driving some of the trends.
A few interesting trends observed by the panelists included:
> increased interest in the interiors of the apartments over common areas and amenities
> Tik Tok becoming a new hub for posting apartment reviews
> increased traffic from personal laptops more than mobile devices
> more demand for communication with leasing professionals
> heavier use of kitchen appliances
> increased scrutiny and attention to the interior, leading to an uptick in maintenance requests
If you're a fellow Sociology nerd, you'll want to read the full article HERE