Trend Watch: How WFH is Shifting Renter Behavior

According to GlobeSt.com, panelists at NHMC's 2022 Apartment Strategies Conference could point out a variety of ways that renter behavior is transforming, with work-from-home renters driving some of the trends. 

A few interesting trends observed by the panelists included:

>  increased interest in the interiors of the apartments over common areas and amenities

>  Tik Tok becoming a new hub for posting apartment reviews

>  increased traffic from personal laptops more than mobile devices

>  more demand for communication with leasing professionals

>  heavier use of kitchen appliances

>  increased scrutiny and attention to the interior, leading to an uptick in maintenance requests

If you're a fellow Sociology nerd, you'll want to read the full article HERE